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Davis Cup
THIS IS THE DAVIS CUP
The Davis Cup is not a regular tennis competition. It is a show filled with passion. And Valencia is, precisely, a country that burns with passion. Literally. Las Fallas start every year with a sentence:
senyor pirotècnic, pot començar la mascletà.
So we played a bit with words to announce the competition there.
Agency: Smäll
Client: Davis Cup (Kosmos)
Art Direction: Júlia Albesa
Copywriting: Sergio Sancho&Laura Garí


"Málaga, get your neck ready"
"Valencia, burn your passion for the Davis Cup."

"The best drive of the year. By now."

( & more stuff that didn't get out there
but had fun while creating them)
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