Davis Cup

THIS IS THE DAVIS CUP

The Davis Cup is not a regular tennis competition. It is a show filled with passion. And Valencia is, precisely, a country that burns with passion. Literally. Las Fallas start every year with a sentence:
senyor pirotècnic, pot començar la mascletà.

So we played a bit with words to announce the competition there.

Agency: Smäll
Client: Davis Cup (Kosmos)
Art Direction: Júlia Albesa

Copywriting: Sergio Sancho&Laura Garí

"Málaga, get your neck ready"

"Valencia, burn your passion for the Davis Cup."

"The best drive of the year. By now."

( & more stuff that didn't get out there

but had fun while creating them)